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MediaReach OMD Commits to Innovation, Creativity

MediaReach OMD Commits to Innovation, Creativity

UGO AMADI

The Executive Director of mediaReach OMD Nigeria, Mr. Alaba Fadero has attributed the success of OMD Worldwide at the Cannes Lions Festival of Creativity 2017 to the agency’s commitment to innovation and creativity,

Fadero, who is also the Chief Operating Officer, said this is achieved in partnership with its clients around the globe, a situation that has earned the organisation global recognition as OMD Worldwide was recently named the “Media Network of the Year” at the Cannes Lions Festival of Creativity 2017.

The organisation received this feat after winning one Gold, five Silver and five Bronze lions thus earning 14 shortlists in the Media Lions category.

Fadero further stated that the global winning culture of OMD Worldwide cascades into its local markets as it trains its workforce regularly in order to deliver the best, including exposure to regional webinars as a source of inspiration to be abreast of latest developments.

This year, mediaReach OMD Nigeria won the Young Lions Media (Nigeria Competition) and Young Pro-Media (West Africa) Championship. It was a feat achieved for the eighth time since 2008.

However, OMD has many local initiatives through which it encourages its people to produce works that deliver on objectives and help overcome current business challenges of its clients.

For a better society

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