Stories by JOSEPH UNDU
Manchester City and Ivory Coast Midfielder, Yaya Toure has been named as the newest global Brand Ambassador for the 2015 African Nations Cup (AFCON), holding in Equatorial Guinea early next year.
Toure who is a three-time African Footballer of the Year and UEFA Champions League winner has agreed to the deal which will see him work alongside Nissan’s global UEFA Champions League and Orange Cup of Nations 2015 partnerships.
The Group Managing Director, Automobile Division, Stallion Motors Limited and Nissan custodian in Nigeria, Mr. Parvir Singh, announced this deal during a news brief in Lagos, recently saying Toure will as part of the contract be the face of Nissan’s advertising campaign in Africa and play key role at Nissan’s Orange Cup of Nations 2015 sponsorship.
“Toure will also help connect football fans with the Nissan brand and increase excitement around Nissan’s innovative range of products and slogan, ‘Innovation that excites.”
Mr. Singh described Toure as the current African Footballer of the Year and a symbol of Africa pride which according to him was one of the reasons the Japanese automaker chose him as Nissan ambassador for the 2015 AFCON tournament.
Mr. Singh added that,”Toure will interface with the people to project Nissan’s brand image with the aim of wooing sporting fans and ingraining the values of Nissan across the generality of the society.”
He is also expected to star in series of new television and print advertisements for the UEFA Champions League slated to premiere in February 2015, the Stallion boss added.
Meanwhile, the football legend has acknowledged the appointment and was quoted as saying: “I’m proud to be partnering with Nissan across its UEFA Champions League and Orange Cup of Nations 2015 sponsorships.
“I have been fortunate enough to win lots of trophies in my career, but the Orange African Cup of Nations has always been my target as an African, so I am really looking forward to it and working with Nissan to help bring the excitement around both of these fantastic tournaments to fans around Africa and the rest of the world.”
The Manchester City forward will join Nissan’s star-studded team of UEFA Champions League Ambassadors including the recently announced Barcelona and Spain midfielder, Andres Iniesta and PSG and Brazil defender, Thiago Silva.
UEFA Champions League ambassadors work with the company to engineer excitement programmes which aims to enhance the experience of football fans through a range of activities including the exclusive Goal of the week competition.
Dr. Andy Palmer, Executive Vice President of Nissan Motors Company had earlier signed exclusive sponsorship agreement with Confederation of African Football (CAF) covering the 2013 and 2015 Africa Cup of nations Championship.
The championship will attract a large following throughout the continent and provide a powerful platform to build Nissan brand, Mr. Mike Whitfield, Managing Director, Nissan South Africa affirmed.
Meanwhile, Nissan, Stallion Motors newest dealership, was last week awarded the ‘Most improved auto brand of the year 2014’ by the Guild of Motoring Correspondents just as another subsidiary, Porsche Centre and the umbrella company- Stallion Motors Nigeria Limited standout respectively as the ‘Single brand showroom of the year’ and ‘Multiple auto dealership of the year’ at the just ended Nigeria Auto Journalists Awards 2014.
The awards were in recognition of Stallion Motors’ outstanding performance and its dealerships Porsche Centre and Stallion NMN, which recently became the first indigenous vehicle plant in the country to roll out made-in-Nigeria Nissan range of vehicles – Almera and Sunny, NP300 Pick-up and high end Nissan Patrol SUV.
Receiving the awards thereafter, Group Managing Director, Stallion Motors Nigeria Limited, Mr. Parvir Singh commended the initiative of the Guild of Motoring Journalists saying: “Nissan particularly has done remarkably well since its inauguration 18 months ago with favourable growth indices and sales volumes.
“We are hopeful Nissan will assume its rightful place on the country’s automobile sales chart,” the Stallion director said. He pledged Stallion Motor’s commitment to world-class consumer experience, promising to continue to supply best automobile products and services to the growing clientele in Nigeria.
“We plan to expand the Nissan service network for instance through the appointment of more provisional dealers to improve customer satisfaction and high quality service at reasonable price,” Mr. Singh assured.
The Stallion director also said plans are in place to open ultramodern Nissan showrooms in Victoria Island and Port-Harcourt with the launch of new Nissan models early next year.
An automobile marketing conglomerate with more than three-and-half decade experience in local and international marketplace, Stallion Motors Nigeria currently represents some of the world’s foremost brands including Volkswagen, Audi, Skoda, Porsche, Honda, Hyundai, Stallion and Ashok Leyland vehicles.
Stallion Motors has similarly crisscrossed Nigeria’s automobile industry, setting the pace in strategic automobile marketing and currently spearheading vehicle manufacturing as defined in the National Automotive Industry Development Plan by the Federal Government.
Only recently, VON Automobile multivehicle assembly plant, a member of the Stallion Group said its 100,000 capacity facility along Lagos – Badagry Expressway can manufacture the country’s annual vehicular needs even though it is constrained to produce what the market requires at the moment, Mr. Singh said.
Some of VON Automobiles products presently in the market include high end Nissan Patrol, Almera/Sunny and NP300 Pick-Up as well as Hyundai Grand family sedan and Ashok Leyland range of commuter buses.
The plant will by next year roll out more Nissan and Hyundai variants, Mr. Singh assured.