Home Business & Economy NASCON targets increased market share via product innovation

NASCON targets increased market share via product innovation


NASCON Allied Industries Plc is targeting more market share in the food sector through increased product range and innovation.

Executive Director, Commercial of NASCON, Fatima Aliko-Dangote, who said this, stated that the company, which added three new products in 2018, would be introducing more products this year as part of strategies to meet the needs of its varied customer base.

Fatima Aliko-Dangote, who spoke at the annual general meeting of the Dangote Industries Limited subsidiary held Thursday, said NASCON products were widely accepted in the market.

Managing Director, NASCON, Paul Farrer, said the company, having demonstrated its resilience in the challenging environment of 2018, was strongly focused on capacity growth and increased market penetration.

He also said the company would be leveraging on a number of synergies including improved output in terms of quality, quantity and business efficiency to deliver value for all stakeholders.

On the new products introduced in 2018, he said: “We launched the Dangote Stew Mix, Dangote Curry and Dangote Classic seasoning. These three products are part of a wider product enrichment plan to diversify our product portfolio. The products were specifically developed to meet and surpass the needs of our consumers across the country.

“Each of these products has been tailored to suit the local taste and cooking habits of the different regions in Nigeria. We would continue to differentiate ourselves in our product category by consistently delivering high quality, nutritious products,” he added.

Shareholders at the AGM took turns to laud the board and management of NASCON for a good outing in 2018 and counselled the latter to do better this year.

A shareholder, Olagoke Olusegun, commended the quality of the board of directors, which he said consists of vibrant and experienced members who oversee and influence the activities of the management team.

According to him, the good synergy between the board and management is seen in the performance of the company despite the harsh operating environment manufacturing companies faced in the year 2018.

He also tasked the management to pay more attention to the welfare of staff, who are key to the performance of the company, adding that management should adhere to the best operating guidelines in order not to run afoul of regulatory agencies’ requirements.

A leading shareholders’ rights’ activist, Sunny Nwosu, in his remarks, lauded the board and management of NASCON for their ability to declare and pay dividends despite the harsh operating environment which resulted from the Apapa Wharf gridlock and the downturn in the national economy.

He said while other companies are lamenting and cutting down on production, the company is paying dividend which is commendable.

Another shareholder, Mrs. Funke Godswill, also commended the performance of the company but lamented the impact of Apapa Wharf traffic which, she said, hindered optimal performance of companies within the axis.

Sunday Apu, a concerned shareholder, who bemoaned the issue of smuggling of salt products through the borders which erodes the market share of NASCON, called on the management to collaborate with the Nigeria Customs Service in order to curb the spate of smuggling which stifles domestic production.

Another shareholder, Mrs. Bisi Bakare, in her contribution, commended the quality of the product mix from NASCON which she says, compares with the best in the market.

She also lauded the board and management for the company’s dividend policy, and paying of dividends consistently for the past 11 years.

Another shareholders’ rights’ activist, Murktar Murktar, said NASCON was garnering more market share through the introduction of three new products in 2018.

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