Stories by STAN OKENWA
LG Electronics has opened new brand store along the popular Trans Amadi Industrial Layout.
The new LG Brand Showroom is designed to serve as an all-purpose neighborhood electronics store. Distinctly designed, the showroom has shelves overflowing with home appliances of various sizes: microwave ovens and vacuum cleaners. Larger appliances like washers, freezers, cookers and refrigerators. There are selections of Hi-Fi systems, phones, laptops and computer peripherals. Also, there is a large section with different TVs- LG Ultra High Definition TVs, Smart TV, OLED TVs as well as LED TVs. The store draws a steady local clientele all year round.
Relating his shopping experience at the Showroom, a shopper, Mr. Amadi said “I have been a loyal costumer to LG for years because they continue to produce long lasting home appliances. I recently bought the LG 6 Motion Direct Drive washing machine and when my wife does laundry on the weekends, I can still relax because the machine is so quiet. The clothes come out looking as good as new and I have now removed dry-cleaning from my budget. The money allotted for that will be used to purchase the LG Gencool AC which I can use with my small capacity generator”.
“The customer service here is what I truly love about this store” said Mrs. Ughele, a customer. “They are very familiar with the products and are helpful in making good choices. For me as a working mother who does not have time to read through all the features, I have always been grateful for this and have not had any reason for complaints. They also give great after sales services such as installation and this is free. The product I will be purchasing today is the SolarDOM Light Oven which has three methods of cooking that cooks food three times faster and is easy to clean. It is exactly what I need”.
Retail outlets around the world face a fiercely competitive loyalty and shrinking profit margins. Aiming to break down all the barriers between its stores and its internet and mobile sites, leading brands are focusing their efforts on their channel strategies. Adapting retail formats to accommodate the shift in consumer preferences is proving to be the key success for many retailers worldwide. In today’s rapidly evolving global marketplace, retail brands must be agile, flexible and responsive than ever before. The winning retail brands will not only survive the continuous shift to digital retail, they will become more extraordinary because of it.
Commenting on what the shopping experience is like at the store, a customer, Mr. Bassey said: “Shopping here is very convenient as it is quite close to my house. I love the affordability and durability of LG products and I recommend them to everyone. I introduced my brother-in-law to this store some months ago and he purchased the LG Curved OLED TV. He has not stopped raving about how wonderful the viewing is from wherever you are sitting and the stunning picture quality. I purchased the LG Ultra HD TV (4K) which has four times the resolution of full HD and I have to say the picture quality is flawlessly vivid and the sounds of the TV are just as impressive”.