BY Precious Ita
Hyundai Motor Company is this month celebrating the sale of its three million vehicles in the Middle East, 39 years after it began operations in the region. This month officials gathered at the Ulsan Plant in Korea to mark the occasion and to thank customers, the company is offering a new 5 year/100,000km warranty across all models.
Now firmly established as the second biggest automotive manufacturer across the region, Hyundai arrived in the Middle East 1976. Almost four decades on, the brand has enjoyed success right across the region. And now customers purchasing Hyundai models can take advantage of a new five years per 100,000km warranty package, making the decision to purchase a Hyundai even easier.
In terms of bestselling markets, Saudi Arabia has taken pole position for Hyundai, benefiting from the brand’s approach of working with three different distributor partners across the Kingdom. This was followed by Jordan which is one of the Middle East’s leading markets in terms of sales volume. Not far behind is the UAE and Oman which also prove to be important markets for the manufacturer.
Highlighting the popularity of the brand’s diverse product offering, Hyundai can point to a compact car, a mid-size sedan and a compact SUV as its best-sellers across the decades. Having sold over 667,000 units to date, the Elantra is by far the company’s most popular Middle East model. The Sonata, which saw its seventh generation version launched in the region just last year, has recorded sales of over 321,000, while the Tucson took the honours in third place with sales exceeding 242,000 units.
Commenting on this milestone, Jin (James) Kim, Vice-President and Head of Hyundai Africa and Middle East, said: “Meeting the three million vehicle mark is testament to the strength of our brand, and the quality and value offered across our wide model range. By purchasing our vehicles in ever increasing numbers, nothing highlights more powerfully the confidence that our customers have in us and our products.”
“This success is also down to the continued support of our distributor partners, who have invested in developing unrivalled facilities and unrivalled customer service offerings and this new warranty is the perfect example of the type of unbeatable offers which are available in the region,” Kim continued.
Established in 1967 in Korea, Hyundai Motor Company began operations in the Middle East just nine years later, since then it has gone from strength to strength. Key milestones include the manufacturer reaching the cumulative one million sales mark in the region in 2005 and the two million sales mark in 2012. It also broke the 300,000 barrier for annual sales for the first time in the same year, something it went on to repeat in 2013 and 2014.
In the first half of 2015 alone the Korean brand has sold 168,878 vehicles in the region, representing a strong year-on-year increase in sales. With several key model launches coming out later this year, including the All-New Tucson, the All-New Sonata Hybrid and the Creta, a completely new compact SUV, the manufacturer is well set to continue the success of the past 39 years.