Home Business & Economy Glo eclipses industry average, records 72% data penetration to rank No 1

Glo eclipses industry average, records 72% data penetration to rank No 1

In its latest quarterly report, the Nigerian telecoms industry regulator, Nigerian Communications Commission (NCC), has reported that Globacom recorded a total number of 27,021,200 internet users on its network by the end of Q1 2017.

This figure constitutes 72 per cent of the total number of Glo subscribers.  Glo has 37,328,827 subscribers on its network pan Nigeria.

The country’s average data penetration rate is 59 per cent, meaning that Glo’s figure of 72 per cent is far above the industry average.

The Total number of internet users in the industry stood at 90,003,101 as at the end of Q1 while total combined telecoms subscribers stood at 152,216,763.

This figure again strengthens the company’s position as Nigeria’s preferred data network as it recorded the highest data penetration among the four major operators in the telecommunications industry.

Globacom has in the last two years maintained top position in data subscriber acquisition, making it the preferred network for data services.

The network has added over 500,000 new customers to its internet subscriber base in the last one year.

The steady growth in the number of data subscribers on the network is phenomenal when considered alongside the dwindling number of internet users recorded by the industry in the last one year.

Globacom, when contacted, said its success in the data subscription is the result of its network improvement efforts.

This, Glo said, has led to improved data services. The company has also launched several attractive and user-friendly packages which offer a lot of appeal to data users.

NCC stated that Etisalat came second with a data penetration of 68 per cent  with 13,008,481 data users out of a total combined  subscriber figure of 19,621,806. Airtel came third with 56 per cent internet penetration. Data users on its network as at March, 2017, were 19,423,760, out of the total 34,656,605 subscribers on its network.  MTN had the least penetration figure with only 30,519,351 or 51% of its 60,391,959 customers subscribing to its data services.

MTN and Etisalat accounted for most of the losses recorded in data subscription in the industry in the last one year, having shed 2,837,244 and 2,234,375 data customers respectively during the period.

The total industry figure stood at 92,409,962 as at March, 2016, but fell to 90,003,101 by March, 2017.


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