Stories by JOSEPH UNDU
NISSAN is bringing the Goal of the Tournament competition to the 2015 Orange Africa Cup of Nations (AFCON) football tournament and giving fans and players the chance to win big. Goal of the Tournament gives fans across Africa the opportunity to vote on Orange AFCON 2015’s best and most exciting goals. By voting, they stand to win a Nissan Qashqai at the end of the tournament.
Roel de-Vries, Corporate Vice President, Global Head of Marketing, Communications & Brand Strategy – Nissan, explains, “The Goal of the Tournament competition gives football fans the chance to interact with the Orange AFCON tournament in a way that translates the excitement of the pitch directly onto their computer screens and into their lives. This is all part of our Engineers of Excitement program, which aims to enhance the experience of football fans.”
Nissan has partnered with SuperSport to further enhance this experience. Football fans will be able to vote once a day for their favourite goals on Nissan’s Goal of the Tournament competition page on supersport.com – available on the web and via mobile.
Voting will open once the first tournament goal is scored and remain open until the end of the final game. Goals will be added to the entry form within five to 15 minutes after being scored. In addition, fans will be able to view all goals again, with clips being loaded onto the webpage within 15 minutes after the end of each game.
Brandon Foot, Acting CEO of SuperSport, comments, “We want to be the go-to channel for football fans to be part of the 2015 Orange AFCON action. We have secured the pay TV rights to broadcast the games, but beyond that we are excited to give fans the opportunity to interact with the tournament in a real and fun way, even once each game ends.”
At the end of Orange AFCON 2015, CAF will select the best goal of the tournament, and all fan votes cast for this goal will go into a draw, with the winning fan being randomly selected after the final match on 8 February 2015. The lucky winner will drive away in a brand new Nissan Qashqai.
The player who scores the winning goal in Goal of the Tournament will also be presented with a trophy at the final to celebrate their performance in the Orange AFCON tournament. Renowned British jeweler and luxury goods house, Asprey, famed for its sporting trophy design and manufacture, most notably for Wimbledon and the Barclay’s English Premier League, created the one-of-a-kind trophy.
Loren Craig, Head of Marketing Communications at Asprey, explains, “Asprey’s in-house designers have worked to ensure the style line and aesthetic of the Goal of the Tournament trophy is in keeping with the main competition trophy. The sterling silver trophy has been created by Asprey’s skilled artisans in our silver workshops, using a range of traditional silversmithing techniques.”
Nissan is the official automotive sponsor of Orange AFCON – another example of its dedication to exciting sports which already includes the brand’s proud sponsorship of the UEFA Champions League, Rio 2016 Olympic Games, Olympic Teams GB and Mexico, NCAA Football, Heisman Trophy, Canadian Football League and GT-R ambassador Usain Bolt – a renowned football fan