Home Business & Economy DDB Lagos, insight communication lead medal’s table @LAIF awards

DDB Lagos, insight communication lead medal’s table @LAIF awards

It was fun, excitement  and  sense  of  fulfilment  amongst  advertising  Practitioners, and Industry Stakeholders including the media  at this  year’s   Lagos  Advertising  and  Ideas  Festival  (LAIF)awards held  at Civic  Centre  in Victoria  Island LAGOS.  The theme of the event was ‘’Co create. Great ideas come from anywhere’’.
LAIF is the brain child of the Association of Advertising  Agencies of Nigeria (AAAN).
Speaking at the event, President of AAAN  Mr  Kelechi  Nwosu  stated the importance of staging the annual award ceremony within the Nigerian creative Industry.  He said “Every year ,the Laif Award gives the prime opportunity to access the artistic and communication properties of advert materials done by our creative Agencies with the paramount aim of encouraging them to become front runners on the global stage.” Mr Nwosu used the event to appeal to clients to pay creative Agencies price that is equivalent to the job they do.”I want to appeal to clients to bolster creativity by paying creative Agencies their full worth. These acts of noble gesture not only inspire the Agencies to do more, it also helps to grow the creative Industry as a whole. We have a pool of young and talented students whom we are training to ensure that the future of the creative industry is even better. I want to charge our creative Agencies to be bold and unique in the creative enterprise. This will inevitably grow our reputation on the global stage”.
On  the Award  that spread  across  various  categories, DDB  LAGOS  led  the  pack  of  winners by harvesting  seven gold, 12 silver and  12 bronze medals. In all 31 medals.
They  were  followed  BY  INSIGHT  COMMUNICATIONS  with  four gold, 15 silver and 25 bronze medals This  gave them a total of 44 medals.
The  third  position  went to  X3M IDEAS with a total of thirteen(13)medals spread as follows two gold, five silver and  six(6)bronze  medals.
NOARH’S ARK got  ten(10) medals as  follows  one gold, four silver and five bronze  medals; while 141 WORLDWIDE  had a total of four medals as follows  one gold, two silver and one bronze  medal .
Other major categoryawards include—Mouka Foam’ “Sleeping on a mouka and not on the job” which won gold.  MTN’S  “ I don port” won gold also while  Heinekens’s “Code of friendship” campaign won a silver. Sovereign Trust’s  “If it is precious,” won  silver.
In the Ads that never ran category , Dansa  Ramadam  by Centrespread won gold. In the public, Political and social communication category, “Boko  Hala” won Silver while in the pharmacy and health care category sproxil won gold. Golden penny won gold in the food and consumable category. Amstel malta won goldfor “Genevive” campaign while “underdog “ won gold in the TV promotion category. In the best use of photo illustration category, Etisalat won gold for ‘ clique lite comic’
The event  was  well  attended.  Mr  Joel  Nattey, President of  AAG(Ghana)who was also  in attendance used the occasion to solicit for collaboration amongst  Advertising practitioners  in Nigeria  and their  counterparts  in Ghana

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