Home Latest News Coca-Cola back with ‘Share a Feeling’ campaign

Coca-Cola back with ‘Share a Feeling’ campaign

IN its effort to further personalize services to its consumers, Coca-Cola Bottling Company, whose recent campaign of putting personal names on its packs won it ADVAN award of most ingenuous marketing campaign of the year 2015, is back with an even more exciting version of the Share a Coke campaign.
Along with more names, the new campaign version tagged ‘Share a Feeling’ also includes fun smileys that convey diverse emotions and messages on Coca-Cola and Coke Zero packs. The smileys also include popular Nigerian phrases that connect with everyone across boundaries, giving consumers an avenue to share their feelings with friends, family and even strangers.
To launch the campaign, the company is partnering with popular rapper/comedian Falz in recognizing and ‘sharing a feeling’ with everyday Nigerians and influencers by delivering to them personalized Coke bottles with names and smileys.
Some of the influencers who have received their personalized Coke bottles include DJ Jimmy Jatt, Cobhams, Chi-Gurl, Dammy Krane, Audu Maikori, Liz Awoliyi, Kelechi Amadi-Obi.Some of the personalities have also identified their top fans on social media and will be sharing a feeling with them as well.
Speaking on the ‘Share a Feeling’ campaign, Marketing Director, Coca-Cola Nigeria, Patricia Jemibewon said, “The Yuletide period is perhaps the most exciting time of year for families, friends and neighbours. In the first Share a Coke campaign, we used the power of the first name in a playful way. With the Share a Feeling campaign, however, we want to make the season extra special and memorable, by adding smileys. The Share a Feeling campaign brings a variety of smileys that express happiness and emotional messages in a way that would bring smiles to the faces of our consumers.’’
Jemibewon revealed that everyone would have an opportunity to customize Coke and Coke Zero bottles or cans, with over a thousand names and a hundred smileys to choose from.

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