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Telecommunications firm, Etisalat Nigeria has changed its name to 9Mobile following the pull out of Etisalat International, confirming rumours that went around on Thursday.

Telecommunications firm, Etisalat Nigeria has changed its name to 9Mobile following the pull out of Etisalat International, confirming rumours that went around on Thursday.

Etisalat in Abu Dhabi pulled out of Nigeria on Monday and gave the telecoms operations in Nigeria only three weeks to phase out the brand name and adopt a new one.

Its decision to pull out of Nigeria followed the breakdown of talks to reach a favourable agreement over a $1.7 billion loan owed by Etisalat Nigeria.

Meanwhile the change of name has been approved at a management meeting held Thursday.

“9Mobile was unanimously adopted by the company as its new brand name,” an insider in Etisalat Nigeria said.

The Vice President, Regulatory and Corporate Affairs, Etisalat Nigeria, Ibrahim Dikko, had earlier this week dropped a hint as to what the new name of the company could be.

He recalled that at the launch of the company in Nigeria in 2008, ‘0809ja’ was adopted to affirm the “Nigerianness” of its origin and the company’s sphere of influence.

However, the Nigeria Communications Commission (NCC) said that aside changing its brand name to ‘9Mobile’, Etisalat Nigeria must also change its logo and colour.

The commission noted, however, that the telecommunications company had yet to brief it on the change of brand name.

“I am not privy to any letter to that effect, neither is the Nigerian Communications Commission,” the Director, Public Affairs, NCC, Tony Ojobo, said.

“However, brand change involves a lot of processes. The company will need a new logo, colour and even have to call the subscribers to a forum to announce the change of brand name properly. This must be done after they might have informed the regulator,” he added.

The telecommunications operator is yet to unveil the logo of the newly adopted brand name.

For a better society


Nigerian Breweries Plc has restated its commitment to excellence in the practice of journalism as the 9thedition of the Nigerian Breweries’ Golden Pen Awardsopened with a promise to honour journalists who abide by the fine ethics of the profession.
Kufre Ekanem, Nigerian Breweries’ Corporate Affairs Adviser, explained to newsmen at the flag-off of this year’s edition in Lagos on Monday, that the award was introduced to promote professionalism and objective reportage of events in Nigeria.
He disclosed that over the last three years, the focus has been on the role of the media in setting agenda for the future of Nigeria with the theme, Education, Youth Empowerment and Talent Development
According to him, with the completion of the three-year period focus on Education, Youth Empowerment and Talent Development, the company is directing the attention of the Nigerian media to the area of Agriculture, Local Sourcing and Industrial Development as the theme for the 9th Nigerian Breweries Golden Pen Award.

“You will agree with me that the focus on Agriculture, Local Sourcing and Industrial Development is not only in tandem with the current push for economic recovery in the country, but also key to making our country achieve her full potential to become a self–reliant and developed country with a diversified economic base,” he said.
Mr. Ekanem enjoined journalists from all media platforms with reports published and broadcast in 2016, focusing on Agriculture, Local Sourcing and Industrial Development to submit a maximum of three entries for the award.
The entries, he added, should be sent to TPT International via goldenpenawards@tptinternational.com or the corporate address on PR Place, 6/8 Bola Ogunsanya crescent, Magodo GRA, Shangisha, Lagos.

The call for entries which opened on Monday, July 3, 2017 will close on Friday, August 4, 2017.
He disclosed that at the end of the collation period, an independent panel of judges made up of distinguished professionals will analyze the entries for originality, news value, use of resources, credibility and factuality. Other areas of interest would include info-graphics, lay out/headline, clarity and social responsibility.

In his testimonial, Mr. Oluwatobi Aworinde, the winner of the 2016 Nigerian Breweries Golden Pen Reporter of the Year Award expressed appreciation to Nigerian Breweries for recognizing journalists and rewarding excellence in the media profession. Also, Gabriel Dike, winner of the 2016 Nigerian Breweries Golden Pen Report of the Year said his emergence as a winner of the award has generated massive interest and excitement about the initiative among his colleagues.

Mr. Ekanem said that the 9th Nigerian Breweries Golden Pen Awards Ceremony will hold on Friday October 6, 2017 where winners will be announced in the three categories of the award: Nigerian Breweries Golden Pen Reporter of the Year, Nigerian Breweries Golden Pen Photojournalist of the Year and Nigerian Breweries Report of the Year.

According to him, the prizes for winning entries for theawards have also been reviewed upwards. “The Nigerian Breweries Golden Pen Reporter of the Year will get a cash prize of N2 Million Naira plus a gift item, the first runner up will get N1 Million Naira while the 2nd runner up will go home with N750 Thousand Naira”, he said

He added that In the Photojournalist category, the overall winner will receive N1 Million plus a gift item while the first and second runners up will be rewarded with N750 Thousand Naira and N500 Thousand Naira respectively. The winner of the Nigerian Breweries Golden Pen Report of the Year will receive N1 Million and a gift item.

For a better society

Ugo Amadi
Assistant Business Editor

RAVIMAL Essay competition organized by Miral Pharm Ltd has come to a successful close. The award ceremony which took place at Nnamdi Azikiwe University, Awka had in attendance the National President of Pharmaceutical Society of Nigeria who doubles as the Consul- General of Pakistan to Nigeria, His Excellency (Pharm.) Ahmed Yakasai, the National Secretary, Pharm. Gbolagade Iyiola, Deputy Vice Chancellor, Nnamdi Azikiwe University, Prof Charles Esimone and several other dignitaries.

As part of efforts in promoting the rich culture of the people of Ondo State, Goldberg, also known as “Your Excellency” recently engaged traditional drummers in a cultural competition in Ikare Akoko, where Aje Olokun drummers emerged the overall winner with the grand prize of two hundred and fifty thousand naira (N250, 000).

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