DENNIS NAKU, Port Harcourt
A businessman in Aba, Abia State, Mr. Lawrence Okafor has rewarded with a KIA Piccanto car after he emerged Grand Prize winner of the just concluded nationwide ‘Canoe Double Awoof’ organized by PZ Cussons Nigeria PLC.
Customer Marketing Director of PZ Cussons, Mr. Bamidele Edward said that the essence of the 10 weeks promo was to appreciate customers like Okafor and others for their continued patronage on the company’s products especially Canoe detergent in the 2013.
Edward who described Aba market as a productive and fertile ground for growth of businesses said that out of the three selected zones of the Southeast, South south and Southwest, Mr. Okafor was the only one that was able to meet the N10, 000 carton target that worth over N19million which earned him the grand prize award.
He stated that the company was giving equal priority to every of its products, adding that they were going to extend similar gesture to other products as maybe determined by the company’s management and solicited for the continued patronage of its products by the dealers and consumers as well.
Also speaking, the Brand Manager Canoe, Gloria Jacobs said that the company was already going to rebrand and re-launch its products back into the market before the end of the year (2014) as part of its plans to meet the increasing and dynamic taste of consumers.
Jacobs expressed the hope that the company’s products would come with better formulation and give customers a better value for their money after the repackaging and rebranding exercise
“The product is still the market, but we are evolving the consumer trend. We are improving the formulation our products and our bringing it back to the market is to make it bigger and better for much more value.
“We are re-launching the entire port-folio, both the laundry and the detergent. It is going to give the same value but with a new and alike feature and identity with improved formulation.
“It will give them (consumers) better value for their money. Because of the improved formulation in our soap it makes the use of the product more users’ friendly to both the user and the fabrics it is going to be on unlike other detergents,” she said.
Speaking, the grand prize winner, Mr. Okafor, thanked PZ Cussons for their magnanimity also reinstated his commitment in helping the company boost both their product outreach and circulation.
He further said that the win will encourage him patronize the company products the more.wwwwwww
Highlight of the event was the presentation of gift items to instant rafle draw winners in the market.